Manikgarh Cement- Marketing

Marketing

Marketing Network

F.A.Q.

Marketing

Marketing Policy

Product Quality exceeding Customer's expectations
Timely Despatches
Attractive and functional packaging
Quick Business Response
Prompt After-Sales service
Adhering to fair and ethical business practices

Customer Service

Customer service cells have been established at various marketing centres which are manned by qualified and experienced technical personnel. They provide advice to customers on getting the best value from cement and offer assistance on civil construction related issues.

Influencing the influencers is a plank of our marketing strategy by disseminating information about our products through one-to-one interaction with masons/architects/engineers.

Our Quality Standard

Our quality policy is based on customer satisfaction and all marketing activities are focused on this. We have set benchmarks on the following parameters, which lead to customer satisfaction i.e product quality, delivery time, after sales service and market communication.

Our Focal Point

At Manikgarh Cement, Customer is a focal point of all our endeavors right from the product to processes to communication. Only one objective guides us that is how fast and better we can serve our customers; "Change from a product centric to a customer centric approach has made us rethink on all our old paradigms and attitudes, to build up a product which fulfils expectation of users and build an efficient and responsive team of people who can ensure quick and expert care, helping thousands of users and keep them smiling.

Pioneers in Blended Cement

We have been the pioneers in introducing the PPC brand in our market. The Company has focused on promoting blended cement Manikgarh Gold and the newly introduced Birla Gold Premium. This product is eco-friendly and low heat generating, ensuring a durable construction. The shift from OPC to PPC was done as PPC has many advantages over OPC and helps to conserve natural resources.